Why is the peak respiratory season a golden sales period for panel products?
Surge in seasonal demand
The autumn/winter flu season, the spring/summer peak season for certain adenoviruses, and the RSV epidemic period for specific populations (such as children) all lead to a sharp increase in the number of patients with similar respiratory symptoms, resulting in an exponential increase in the demand for diagnostic tools that can quickly identify pathogens.
The urgent clinical need for efficiency
During peak seasons, hospital emergency rooms, fever clinics, pediatrics, and primary care clinics face enormous pressure. Panel testing can provide information on multiple pathogens at once, significantly shortening diagnosis time, optimizing diagnosis and treatment processes, and alleviating strained medical resources.
Increased public health awareness
After experiencing major respiratory infectious disease events, the public's attention to the prevention, rapid detection, and precise treatment of respiratory diseases has generally increased, which directly promotes the market's demand for convenient and accurate testing solutions.
reOpenTest Panel Products: Your Ideal Choice to Seize Opportunities
reOpenTest's respiratory panel assays (such as COVID-19/Flu A&B/RSV/Adeno and other combinations) are a perfect fit for the market demand during peak respiratory disease seasons due to their high efficiency (one test, multiple results), high accuracy (reliable sensitivity and specificity), and high ease of use (suitable for POCT scenarios). They are the ideal solution to arm your customers and win the market.
Strategies for Maximizing Sales Potential
Focus on key customer groups
Prioritize sales resources to the customers with the most urgent needs, including **hospital emergency departments, pediatrics, respiratory departments, fever clinics, large general clinics, community health service centers,** and flu vaccination sites.
Highlight the core value of panel testing
Clearly communicate to customers the specific advantages of panel testing in **improving diagnostic efficiency, shortening turnaround time (TAT), guiding precise medication use (especially distinguishing between viruses and bacteria), avoiding antibiotic abuse, optimizing patient management processes, and potential cost-effectiveness.**
Advance stocking and timely promotions
Based on historical data and local epidemiological information, **start communicating and advising customers to stock up 1-2 months before the peak season arrives.** Consider coordinating with reOpenTest's marketing activities or developing regional bundled sales, volume discounts, and other promotional programs.
Leverage resources provided by reOpenTest
Actively participate in the **product knowledge and sales skills training** we provide, make full use of the **marketing materials** we produce (brochures, presentations, clinical data summaries), and maintain close communication with our sales or technical support team.
How do we support your sales success?
Marketing Material Support
Provide professionally designed product brochures, technical datasheets, poster templates, PPT presentations for customer presentations, and related clinical data summaries.
Training and Knowledge Sharing
Regularly hold online or offline product knowledge updates, sales skills sharing, and market trend interpretation training sessions or webinars.
Market Data and Analysis
Subject to compliance, share relevant market sales data and epidemiological trend analysis (if applicable) to help you better develop your sales plans.
Joint Marketing Activities
We are willing to discuss opportunities for joint brand promotion, regional promotional activities, or joint participation in local exhibitions with key partners.
Are you ready to welcome the peak sales season for respiratory diseases?
The peak season for respiratory diseases is a challenge, but also an excellent opportunity for distributors to achieve sales breakthroughs. Download our "Respiratory Panel Sales Strategy Guide" now, work closely with your reOpenTest account manager, develop your exclusive sales sprint plan, and win the market together!